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Air Max VR Campground

Art direction

Alex Kaminski

Design

Alex Kaminski

This wasn’t just a branded space—it was a full-fledged digital universe. From interactive sneaker-themed zones to social gathering spaces, every element was intentionally crafted to reinforce Air Max’s legacy while pushing the boundaries of digital brand experiences. Our team executed world-building, UI/UX design, social engagement campaigns, and VR activations, ensuring an experience that felt authentic, interactive, and deeply connected to sneaker culture.

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